“I created a new FMCG brand from scratch, transforming market and audience insights into a distinctive bottle, name, identity, packaging system, and three-flavour product line.”
Introduction
Throughout my career, I have designed dozens of packaging solutions for products across multiple consumer categories—from dermocosmetics, pharmaceuticals, and dietary supplements to food, soft drinks, and alcoholic beverages.
My work covered both individual products and extensive packaging families, including promotional sets, labels, cartons, bottles, containers, and point-of-sale variants. Each project required balancing brand identity, product communication, visual hierarchy, category conventions, production constraints, and strong shelf presence.
I worked on established international brands as well as products created entirely from the ground up. One of the most comprehensive examples was Disiro, an alcoholic beverage brand for which I developed the complete product experience—from market and audience analysis to naming, visual identity, bottle design, labels, and a coherent line of three variants.
Packaging is more than a container—it is the first physical expression of a brand, shaping perception, communicating value, and influencing the decision to buy.
Areas
FMCG, Beauty, Healthcare, Food & Beverage
Scope
Packaging, Labels, Bottles, Cartons, Product Families
Approach
Brand-led, Research-informed, Shelf-focused
Responsibilities
Concept, Art Direction, Graphic Design, Visualisation
“Every element must be carefully refined so that, together, they create a coherent and compelling brand image.”
Services
- Packaging strategy and concept development
- Packaging structure and format selection
- Bottle, container, and box design
- Label and sleeve design
- Packaging graphic design
- Product family and variant systems
- Flavour and category differentiation
- Packaging redesign and visual refresh
- Promotional and limited-edition packaging
- Shelf-impact and visual hierarchy optimisation
- Packaging mock-ups and visualisations
- Print-ready artwork and production supervision